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The benefits of a Love-Hum

A breath, a hug and a hum. Feel the sensation, vibration and frequency of loving and being loved.

The breath

A Lum begins with a full exhale and a deep, shared inhale.

The hug

Warm, consensual hugs are associated with the release of oxytocin, sometimes called the bonding hormone, and with lower levels of the stress hormone cortisol. A proper hug tells your nervous system: you are safe, you are cared for.

The hum

Research suggests that humming stimulates the vagus nerve, and shifts the body towards a calmer state, which is why humming features in breathing practices around the world.

The connection

Humming the same note while embracing means you literally feel each other's vibration. It's a moment of synchrony, shared rhythm, shared breath, shared sound, and synchrony with others is one of the most reliable ways humans bond.

The play

Who can hold it longest? The light competition makes people laugh, brings families and friends back for a daily rematch, and turns expressing love into a habit rather than an afterthought.

The ritual

The deepest benefit is simply doing it daily. A Lum takes under a minute, costs nothing, and guarantees one moment of genuine, undistracted affection in your day, every day.

The numbers don't lie*

Rigorous scientific measurements show the clear benefits of just one daily Lum.

Feeling properly loved
+888%
General gladness to be alive
+369%
Warm glow lasting past lunchtime
+912%
Urge to hug strangers
+500%
Spontaneous humming in supermarkets
+1,000%

*Source: The Department of Made-Up But Probably True Statistics.

Feel it for yourself

Record a Lum NOW